The channel partner program offers VARs pre-sales support, marketing materials, product seminars, technical support, substantial discount on products and extended credit terms.
Johnson Chandler, executive VP, said the program is an initiative to open up the lucrative European market for their online poker products.
Fireswirl have an exceptional product to offer, but our exposure to the European market is yet limited, he said. Online poker operators in Europe often find it difficult to source a solid and reliable poker software solution. We want to work with partners who has local experience to showcase and promote our products to these potential customers.
Online poker market has been experiencing staggering growth in recent months. The aggregated wagers placed in online poker rooms have grown from USD$10.6 million a day in January 2003 to USD$64.7 million a day in December 2003. However, a stable and full-feature poker solution that can support a high traffic site is a scarce commodity. Many large-scale online poker operators have to invest millions and lots of attention to build and maintain their own solution in-house.
We want to help European poker operators to focus on running and expanding their business, while enjoying the privilege of using the most advanced poker technologies at the same time, said Chandler.
The Richmond, BC-based company is looking to build up their channel sales to reach $20 million by the end of 2005. Fireswirl will work with their channel partners closely and help generate substantial profit for the channel partners according to Chandler.
To repeat our success in North America, we are aligning our efforts in Europe, adds Chandler, and a good network of partners is a major key.
Fireswirl Technologies Inc., founded in 1997, is dedicated to developing gaming solutions that are feature-rich, fast, reliable and enjoyable. Fireswirls dedicated development team has worked industriously to create the best Poker software available in the market today.